Absolut Interactive DJ Surface,
a fully immersive experience

Interactive DJ Surface

custom coding & audio, fabrication, interactive projected interface, feducial programming
Absolut Vodka

The Makerfest platform was launched by Absolut as part of its global “Transform Today” campaign, seeking a return to its roots in the artist community.  Thousands of makers – craftspeople, solderers and robot builders – came together at Absolut’s Makerfest in Toronto to engage and share ideas. As a part of the maker community, Derooted was approached to create an inspiring and unique brand experience.

Absolut Vodka maker fest custom interactive reactable tangible audio interface
Absolut Vodka maker fest custom interactive reactable tangible audio interface

We designed and built a futuristic, tech-inspired installation that sprung guests into creative inspiration. Built as an audio and visual interactive / immersive glass surface, our creation allowed anyone to DJ and broadcast tunes to an audience. The station would match beats and filter sounds, while listeners wearing wireless headphones moved to the music. The beats were then emailed to its maker for social shares.

Absolut Vodka maker fest custom interactive reactable tangible audio interface  HEADER

Absolut Vodka, as an early adaptor to the movement approached us with a clear objectives; To inspire targeted consumers on mass through the unique, futuristic, tech inspired installation that is within the emerging Maker community.

the understanding that makers will not respond well to an ad campaign, a tangible audio & visual Interactive DJ Surface was designed and developed by derooted for Absolut Vodka for their event that lets users interact by placing and moving custom marked discs on the interactive glass table.

Absolut Makerfest TOR FINALE compress
Absolut Vodka maker fest custom interactive reactable tangible audio interface

The user can essentially beat match, filter sounds as well as control volume in the mix while queing the sounds via wireless headphones. The custom beat can then be transmitted to the participant with a tap or  via email to be shared online or turned into a ringtone. We are a dynamic multidisciplinary team of creative problem solvers and we dream big. Reach out and explore the possibilities.

in support of: Absolut Makerfest
commissioned By Absolut Vodka
agency: Boom Marketing
Absolut Custom DJ Station

copyright © 2021 derooted immersive ™

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